How gender stereotypes affect pro-environment behaviour

Related imageThere are many reasons people fail to act in environmentally friendly ways. Inertia, for some. Fatalism, for others. Then there’s the difficulty of fully grasping the long-term consequences of our actions.

New research points to another, more surprising disincentive for going green: the fear that others might question our sexual orientation. As a 2016 study confirmed, environmentalism is widely perceived as feminine behavior. Even today, caring and nurturing behavior is associated with women—and that includes taking steps to sustain the environment.

Red full story by Tom Jacobs of Pacific Standard here

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